Journal of Business Ethics

, Volume 67, Issue 4, pp 331–339 | Cite as

The Influence of Green Innovation Performance on Corporate Advantage in Taiwan

Article

Abstract

The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. Therefore, the result meant that the investment in the green product innovation and green process innovation was helpful to the businesses. This study argued that the businesses should cognize the correct value and positioning of the green innovation.

Key words

green innovation green product innovation green process innovation competitive advantage corporate environmental management sustainable development 

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Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  1. 1.Department of Business AdministrationNational Yunlin University of Science & TechnologyYunlinTaiwan
  2. 2.Department of Business AdministrationNational Chengchi UniversityTaipeiTaiwan
  3. 3.Graduate Institute of Technology and Innovation ManagementNational Chengchi UniversityTaipeiTaiwan

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