Journal of Business Ethics

, Volume 63, Issue 4, pp 361–370 | Cite as

Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation

  • Gregorio Martín de Castro
  • José Emilio Navas López
  • Pedro López Sáez
Article

Abstract

Different theoretical approaches highlight the growing relevance of corporate reputation as strategic factor. Among these approaches the arguments of the Resource-Based View are special worthwhile (Grant, 1991, California Management Review33(3), 114–135; Barney, 1999, Sloan Management Review Spring, 137–145). Nevertheless, this topic poses several methodological problems (Barney et al., 2001), as the unavailability to identify and measure this organizational factor, that is “socially complex” and intangible in its nature. In this work, using the findings of our empirical research on Spanish biotechnology firms, we carry out an identification and measurement of corporate reputation, highlighting its two key components: “business reputation” and “social reputation”.

Key words

corporate reputation social reputation business reputation 

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Copyright information

© Springer 2006

Authors and Affiliations

  • Gregorio Martín de Castro
    • 1
  • José Emilio Navas López
    • 1
  • Pedro López Sáez
    • 1
  1. 1.Business AdministrationComplutense de Madrid UniversityCampus de SomosaguasMadridSpain

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