Effects of a Tattoo on Men’s Behavior and Attitudes Towards Women: An Experimental Field Study
- 4.1k Downloads
Previous studies have indicated negative evaluations of women with tattoos. However, a study by Swami and Furnham (2007) showed that tattooed women were rated as less physically attractive but more sexually promiscuous. Given that men interpret women’s sexual intent according to their physical appearance, we predicted that women with tattoos would be more favorably approached by men. A temporary tattoo was placed on confederates’ lower back, or not, and all confederates were instructed to read a book while lying flat on their stomach on a well-known beach. Two experiments were conducted. The first experiment showed that more men (N = 220) approached the tattooed confederates and that the mean latency of their approach was quicker. A second experiment showed that men (N = 440) estimated to have more chances to have a date and to have sex on the first date with tattooed confederates. However, the level of physical attractiveness attributed to the confederate was not influenced by the tattoo condition. These results were discussed with respect to men’s possible misinterpretation of women wearing tattoos and the risks associated with this misinterpretation.
KeywordsTattoo Women Physical attractiveness Sexual stereotypes
- Armstrong, M. L. (1991). Career-oriented women with tattoos. IMAGE: Journal of Nursing Scholarship, 23, 215–230.Google Scholar
- Danel, D., & Pawlowski, B. (2006). Attractiveness of men’s faces in relation to women’s phase of menstrual cycle. Collegium Antropologicum, 30, 285–289.Google Scholar
- Guéguen, N. (2008). The effects of women’s cosmetics on men’s courtship behavior. North American Journal of Psychology, 10, 221–228.Google Scholar
- Guéguen, N. (2011a). Pourquoi faut-il sourire lorsque l’on n’est pas beau? Paris: Dunod.Google Scholar
- Guéguen, N. (2012a). Tattoos, piercings, and alcohol consumption. Alcoholism: Clinical and Experimental Research, 36, 1253–1256.Google Scholar
- Guéguen, N. (2012b). Tattoos, piercings, and sexual activity. Social Behavior and Personality, 40, 1543–1547.Google Scholar
- Guéguen, N. (2012c). Color and women hitchhikers’ attractiveness: Gentlemen drivers prefer red. Color Research and Application. doi: 10.002/col.20651.
- Guéguen, N. (2012d). Color and women’s attractiveness: When red clothed women are perceived to have more intense sexual intent. Journal of Social Psychology, 152, 261–265.Google Scholar
- Kenrick, D. T., Groth, G. E., Trost, M. R., & Sadalla, E. K. (1993). Integrating evolutionary and social exchange perspectives on relationships: Effects of gender, self-appraisal, and involvement level on mate selection criteria. Journal of Personality and Social Psychology, 64, 951–969.CrossRefGoogle Scholar
- Smith, J., Gentry, J., & Chailland, C. (2006). Cosmetic expressions and sexuality: The relationship between body modifications and promiscuity. Hanover College. Available at http://vault.hanover.edu.