, Volume 29, Issue 2, pp 197–215 | Cite as

The Rhetoric of Thick Representation: How Pictures Render the Importance and Strength of an Argument Salient

  • Jens E. Kjeldsen


Some forms of argumentation are best performed through words. However, there are also some forms of argumentation that may be best presented visually. Thus, this paper examines the virtues of visual argumentation. What makes visual argumentation distinct from verbal argumentation? What aspects of visual argumentation may be considered especially beneficial?


Picture Presence Rhetoric Semiotic Thick representation Visual argumentation 



My warm thanks to Tony Blair, Georges Roque and the anonymous reviewer for proposals and comments that have helped me improve this paper.


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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Department of Information Science and Media StudiesUniversity of BergenBergenNorway

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