Recalling, Sharing and Participating in a Social Media Intervention Promoting HIV Testing: A Longitudinal Analysis of HIV Testing Among MSM in China
Social media interventions may enhance HIV services among key populations, including men who have sex with men (MSM). This longitudinal analysis examined the effect of recalling, sharing, and participating in different components of a social media intervention on HIV testing among MSM. The social media intervention included six images/texts and information about an online local community contest to promote testing. Of the 1033 men, they recalled a mean of 2.7 out of six images and shared an average of one image online. 34.5% of men recalled information on the online local community contest and engaged in a mean of 1.3 contest. Recalling images/texts (aOR = 1.13, 95% CI 1.02–1.25) and recalling a local contest (aOR = 1.59, 95% CI 1.13–1.24) were associated with facility-based HIV testing. This study has implications for the development and evaluation of social media interventions to promote HIV testing.
KeywordsHIV MSM China Social media Intervention
Support of this work was provided by the National Institutes of Health (National Institute of Allergy and Infectious Diseases1R01AI114310); UNC-South China STD Research Training Centre (Fogarty International Centre 1D43TW009532); UNC Center for AIDS Research (National Institute of Allergy and Infectious Diseases 5P30AI050410); National Social Science Foundation of China (18CXW017);Shenzhen U Grant (18QNFC46); Guangdong Youth Talent Project (2017WQNCX129); and the Bill & Melinda Gates Foundation to the MeSH Consortium (BMGF-OPP1120138). This publication was also supported by Grant Number UL1TR001111 from the National Center for Advancing Translational Sciences (NCATS) at the National Institutes of Health. We also thank Drs. Kumi M. Smith, Hongyun Fu and Tiarney Ritchwood for their suggestions on earlier version of this manuscript.
Compliance with Ethical Standards
Conflicts of interest
We declare no conflicts of interest.
All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. All applicable international, national, and/or institutional guidelines for the care and use of animals were followed.
Informed consent was obtained from all individual participants included in the study.
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