AIDS and Behavior

, Volume 23, Issue 5, pp 1240–1249 | Cite as

Recalling, Sharing and Participating in a Social Media Intervention Promoting HIV Testing: A Longitudinal Analysis of HIV Testing Among MSM in China

  • Bolin Cao
  • Pooja T. Saha
  • Sequoia I. Leuba
  • Haidong Lu
  • Weiming Tang
  • Dan Wu
  • Jason Ong
  • Chuncheng Liu
  • Rong Fu
  • Chongyi Wei
  • Joseph D. TuckerEmail author
Original Paper


Social media interventions may enhance HIV services among key populations, including men who have sex with men (MSM). This longitudinal analysis examined the effect of recalling, sharing, and participating in different components of a social media intervention on HIV testing among MSM. The social media intervention included six images/texts and information about an online local community contest to promote testing. Of the 1033 men, they recalled a mean of 2.7 out of six images and shared an average of one image online. 34.5% of men recalled information on the online local community contest and engaged in a mean of 1.3 contest. Recalling images/texts (aOR = 1.13, 95% CI 1.02–1.25) and recalling a local contest (aOR = 1.59, 95% CI 1.13–1.24) were associated with facility-based HIV testing. This study has implications for the development and evaluation of social media interventions to promote HIV testing.


HIV MSM China Social media Intervention 



Support of this work was provided by the National Institutes of Health (National Institute of Allergy and Infectious Diseases1R01AI114310); UNC-South China STD Research Training Centre (Fogarty International Centre 1D43TW009532); UNC Center for AIDS Research (National Institute of Allergy and Infectious Diseases 5P30AI050410); National Social Science Foundation of China (18CXW017);Shenzhen U Grant (18QNFC46); Guangdong Youth Talent Project (2017WQNCX129); and the Bill & Melinda Gates Foundation to the MeSH Consortium (BMGF-OPP1120138). This publication was also supported by Grant Number UL1TR001111 from the National Center for Advancing Translational Sciences (NCATS) at the National Institutes of Health. We also thank Drs. Kumi M. Smith, Hongyun Fu and Tiarney Ritchwood for their suggestions on earlier version of this manuscript.

Compliance with Ethical Standards

Conflicts of interest

We declare no conflicts of interest.

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. All applicable international, national, and/or institutional guidelines for the care and use of animals were followed.

Informed Consent

Informed consent was obtained from all individual participants included in the study.

Supplementary material

10461_2019_2392_MOESM1_ESM.docx (138 kb)
Supplementary material 1 (DOCX 138 kb)


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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  • Bolin Cao
    • 1
    • 2
    • 3
  • Pooja T. Saha
    • 4
  • Sequoia I. Leuba
    • 4
  • Haidong Lu
    • 4
  • Weiming Tang
    • 2
    • 3
    • 4
  • Dan Wu
    • 2
    • 3
  • Jason Ong
    • 3
    • 5
  • Chuncheng Liu
    • 6
  • Rong Fu
    • 7
  • Chongyi Wei
    • 8
  • Joseph D. Tucker
    • 2
    • 3
    • 4
    • 5
    • 9
    Email author
  1. 1.Shenzhen UniversityShenzhenChina
  2. 2.University of North Carolina – Project ChinaGuangzhouChina
  3. 3.SESH (Social Entrepreneurship to Spur Health)GuangzhouChina
  4. 4.University of North Carolina at Chapel HillChapel HillUSA
  5. 5.London School of Hygiene and Tropical MedicineLondonUK
  6. 6.University of California San DiegoSan DiegoUSA
  7. 7.Guangzhou Center of Disease Control and PreventionGuangzhouChina
  8. 8.Rutgers UniversityPiscatawayUSA
  9. 9.Guangdong Provincial Skin Diseases and STI ControlGuangzhouChina

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