AIDS and Behavior

, Volume 18, Issue 9, pp 1625–1629 | Cite as

Social Media Technologies for HIV Prevention Study Retention Among Minority Men Who Have Sex with Men (MSM)

Brief Report

Abstract

This brief report describes results on study retention among minority men who have sex with men (MSM) from a 12-week, social networking-based, HIV prevention trial with 1-year follow-up. Participants, primarily minority MSM, were recruited using online and offline methods and randomly assigned to a Facebook (intervention or control) group. Participants completed a baseline survey and were asked to complete two follow-up surveys (12-week follow-up and 1-year post-intervention). 94 % of participants completed the first two surveys and over 82 % completed the baseline and both post-intervention surveys. Participants who spent a greater frequency of time online had almost twice the odds of completing all surveys. HIV negative participants, compared to those who were HIV positive, had over 25 times the odds of completing all surveys. HIV prevention studies on social networking sites can yield high participant retention rates.

Keywords

Recruitment Retention Social networking technologies Social media 

Notes

Acknowledgments

We wish to thank Thomas Coates, Sheana Bull, Harkiran Gill, Navkiran Gill, Pantipa Tachawachira, and Justin Thomas for assistance with this study and/or feedback on previous versions of the manuscript. Funding was provided by the National Institutes for Mental Health (NIMH): (Young, K01 MH090884). Additional support was provided by UCLA CHIPTS and the UCLA AIDS Institute.

Conflict of interest

There are no conflicts of interest.

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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.UCLA Department of Family MedicineUCLA School of Medicine, University of California, Los AngelesLos AngelesUSA

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