Social Media Technologies for HIV Prevention Study Retention Among Minority Men Who Have Sex with Men (MSM)
- 735 Downloads
This brief report describes results on study retention among minority men who have sex with men (MSM) from a 12-week, social networking-based, HIV prevention trial with 1-year follow-up. Participants, primarily minority MSM, were recruited using online and offline methods and randomly assigned to a Facebook (intervention or control) group. Participants completed a baseline survey and were asked to complete two follow-up surveys (12-week follow-up and 1-year post-intervention). 94 % of participants completed the first two surveys and over 82 % completed the baseline and both post-intervention surveys. Participants who spent a greater frequency of time online had almost twice the odds of completing all surveys. HIV negative participants, compared to those who were HIV positive, had over 25 times the odds of completing all surveys. HIV prevention studies on social networking sites can yield high participant retention rates.
KeywordsRecruitment Retention Social networking technologies Social media
We wish to thank Thomas Coates, Sheana Bull, Harkiran Gill, Navkiran Gill, Pantipa Tachawachira, and Justin Thomas for assistance with this study and/or feedback on previous versions of the manuscript. Funding was provided by the National Institutes for Mental Health (NIMH): (Young, K01 MH090884). Additional support was provided by UCLA CHIPTS and the UCLA AIDS Institute.
Conflict of interest
There are no conflicts of interest.
- 10.Smith A, editor. Who’s on what: Social media trends among communities of color. Race and ethnicity: social networking; California Immunization Coalition. 2011.Google Scholar
- 11.Young SD, Szekeres G, Coates T. Sexual risk and HIV prevention behaviors among African-American and Latino MSM social networking users. Int J STD and AIDS. http://std.sagepub.com/content/early/2013/07/17/0956462413478875.
- 14.Young SD, Cumberland WG, Sung-Jae L, Jaganath D, Szekeres G, Coates T. Social networking technologies as an emerging tool for HIV prevention: a cluster randomized trial. Ann Intern Med. 2013;159(5):318–24.Google Scholar
- 16.Young SD, Jaganath D. Online social networking for HIV education and prevention: a mixed methods analysis. Sex Transm Dis. 2013;40(2):162–7.Google Scholar
- 17.Cialdini RB. Influence. New York: HarperCollins; 2009.Google Scholar