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Gluten aversion is not limited to the political left

  • Trey MaloneEmail author
  • F. Bailey Norwood
Article

Abstract

Despite a heightened political discourse surrounding food choices, few studies have identified connections between political beliefs and consumer perceptions. Using gluten as an example, this article identifies how political opinions relate to opinions of food products. If an avoidance of gluten is a biological condition and not a social construct, there should be no correlation between political opinions and gluten avoidance. Our study uncovers a complex relationship between the social construction of gluten avoidance and the potential role of political views. Perhaps most surprising, we find that supporters of Donald Trump are more likely to identify as avoiding gluten, relative to non-supporters. Findings suggest that future research might benefit from considering the political beliefs of consumers when estimating models of food demand.

Keywords

Gluten Politics Survey Food 

Notes

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Copyright information

© Springer Nature B.V. 2019

Authors and Affiliations

  1. 1.Department of Agricultural, Food, and Resource EconomicsMichigan State UniversityEast LansingUSA
  2. 2.Department of Agricultural EconomicsOklahoma State UniversityStillwaterUSA

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