Susan L. Marquis: I am not a tractor!: How Florida farmworkers took on the fast food giants and won

Cornell University Press, Ithaca, New York, 2017, 296 pp, ISBN 978-1-501-71308-8
  • Florence A. BecotEmail author

What could a warfare scholar who admits no previous experience in agriculture and labor rights issues tell us about a farmworker organization that has reshaped the Florida tomato industry? After six years of research, it turns out quite a lot. In her book, I am not a tractor!: How Florida farmworkers took on the fast food giants and won, Susan Marquis recounts the story of farmworkers who did not want to be seen as tractors but rather as human beings with rights. Beyond retracing the history of the Coalition of Immokalee Workers (CIW) and their Fair Food Program (FFP), Marquis seeks to understand why the program has worked and the ways in which it could be expanded to other low-wage industries. At first glance, her choice of topic is not an easy one. Labor issues in the US are historically charged and complex. Furthermore, the CIW and their ‘penny per pound’ campaign have been covered extensively over the years not only by journalists but also by authors such Barry Estabrook (2011) in...


  1. Estabrook, B. 2011. Tomatoland: How modern industrial agriculture destroyed our most alluring fruit. Kansas City, MO: Andrews McMeel Publishing.Google Scholar
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Copyright information

© Springer Nature B.V. 2019

Authors and Affiliations

  1. 1.School of Environment and Natural ResourcesOhio State UniversityColumbusUSA

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