Supply chain optimization based on chain management and mass customization

  • Maozhu Jin
  • Hua Wang
  • Qian Zhang
  • Yucheng ZengEmail author
Original Article


In this paper, the synchronous supply chain management information system for mass customization in e-commerce is studied. The principle of chain management and the mechanism of mass customization in e-commerce are discussed. It is pointed out that chain management aims at chain value. Secondly, the paper explains the mechanism of chain management, and points out that chain management improves the value of chain by establishing modular operation units, identifying and managing bottlenecks, identifying and eliminating waste under the action of collaborative planning and control. This paper discusses chain management from the strategic point of view, and draws a conclusion that the mass customization operation management system based on chain management has the characteristics of sustainable competitive advantage. Finally, the process description system of implementing chain management is given, and the dynamic collaborative scheduling optimization of MC e-commerce in supply chain environment is also given. The practical case analysis shows that the method designed in this paper has a good practical effect.


Mass customization Supply chain optimization E-business Chain management System design 



This work is supported by Sichuan Science and Technology Program (No.2018GZ0273).


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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  • Maozhu Jin
    • 1
  • Hua Wang
    • 1
  • Qian Zhang
    • 2
  • Yucheng Zeng
    • 1
    Email author
  1. 1.Business SchoolSichuan UniversityChengduChina
  2. 2.Economic and Management SchoolChengdu Agricultural CollegeChengduChina

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