Information Systems and e-Business Management

, Volume 16, Issue 4, pp 743–760 | Cite as

Competition, cooperation, and performance: an empirical investigation of Chinese online sellers

  • Weijia YouEmail author
  • Hui Shu
  • Suyuan Luo
Original Article


This study examines the relationship between competition intensity, cooperation network, and performance in the context of electronic commerce. In particular, based on the framework of value net, we study both horizontal and vertical cooperation networks, and test the proposed model empirically. The empirical findings suggest that the more intense the competition, the more willing the sellers are to adopt the strategy of networking. Moreover, both the horizontal and vertical cooperation help to improve performance. The study has interesting theoretical and practical implications.


Online entrepreneurs Competition Horizontal cooperation Vertical cooperation Performance 



The research is supported by the National Natural Science Foundation of China under Grant Nos. 71402006, 71502015, and 71571191, the Fundamental Research Funds for the Central Universities (2017ZY66).


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© Springer-Verlag GmbH Germany 2017

Authors and Affiliations

  1. 1.School of Economics and ManagementBeijing Forestry UniversityBeijingChina
  2. 2.Shanghai University of Finance and EconomicsShanghaiChina

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