Exploring the continuance intention of social networking websites: an empirical research

Original Article

Abstract

Despite the increasing popularity of social networking websites, very little is known about users’ extrinsic and intrinsic motivations that influence their continued use of these websites. The long-term development of social networking websites depends on their users’ continuance of use. To examine the extrinsic and intrinsic motivations, this study integrates the technology acceptance model, the theory of planned behavior, the expectation disconfirmation model, and flow theory to construct a research model which investigates the factors that motivate users to continue to use social networking websites. The research model was tested empirically within the context of Facebook and 482 samples of data were analyzed using a structural equation modeling approach. The analysis showed that the proposed theoretical model provided a deep understanding of user continuance behavior towards social networking websites. The theoretical and practical implications of this study are discussed.

Keywords

Social networking Technology acceptance model Theory of planned behavior Expectation disconfirmation model Flow theory Facebook 

Supplementary material

10257_2013_214_MOESM1_ESM.doc (306 kb)
Supplementary material 1 (DOC 306 kb)

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of International Business AdministrationChinese Culture UniversityTaipeiRepublic of China
  2. 2.Department of Business AdministrationNational Taipei UniversitySan Shia District, New Taipei CityRepublic of China
  3. 3.Department of Business AdministrationNational Taiwan University of Science and TechnologyTaipeiRepublic of China

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