Universal Access in the Information Society

, Volume 15, Issue 3, pp 369–391 | Cite as

Value of culturally oriented information design

  • Sicheon You
  • Myung-suk Kim
  • Youn-kyung Lim
Long paper


Cultural issues play a substantial role in the design process. This study aims to empirically prove a meaningful relationship between cultural context-oriented information and information design. It includes a literature review to identify the attributes that make information high quality. Several surveys were conducted to investigate the relations between these attributes and a set of cultural context-oriented information design cases. An open-ended evaluation from the respondents was also conducted to interpret the results of the previous survey stage and identify the properties of high quality information that were difficult to uncover in the previous survey stage. A universal design sample was utilized particularly for comparison and contrast and can illustrate cultural context-oriented information designs’ pros and cons. By conducting a survey and statistical techniques at the same time, for objective and subjective interpretations, this study resulted in several conclusions. First, compared with universal information design, cultural context-oriented information design shows its limitations more or less in the pragmatic/rational aspects concerning conveying information meanings appropriately and objectively. Second, however, cultural context-oriented information design has a striking value in terms of aesthetic experience and emotional experience. The aesthetic experience aspects are important for making information attractive, creative, or innovative, and the emotional experience aspects work on information users’ subjective and conscious experience, such as in being attractive, interesting, humorous, funny, joyful, pleased, bored, or uninterested. Third, under some restrictive conditions, cultural context-oriented information design also shows the strengths of cognitive aspects such as interpretability, accessibility, understandability, and lack of errors. Lastly, cultural context-oriented information can be incorporated with the concept of universal information design to be high quality information design available in the so-called glocalization context.


Cultural context-oriented information design Universal information design High quality information Glocalization 



This study was supported by research funding from Chosun University, South Korea, 2013.


  1. 1.
    Alden, D.L., Steenkamp, J.-B.E.M., Batra, R.: Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture. J. Mark 63, 75–87 (1999)CrossRefGoogle Scholar
  2. 2.
    Bringolf, J.: Universal design: is it accessible? Multi: J. Plur. Divers. Design 1(2), 45–52 (2008)Google Scholar
  3. 3.
    Cummins, R.A., Gullone, E.: Why we should not use 5-point Likert scales: the case for subjective quality of life measurement. In: Proceedings Second International Conference on Quality of Life in Cities, pp. 74–93 (2000)Google Scholar
  4. 4.
    Dervin, B.: Chaos, order and sense-making: a proposed theory for information design. In: Jacobson, R. (ed.) Information Design, pp. 35–57. MIT Press, Cambridge, MA (2000)Google Scholar
  5. 5.
    English, L.P.: Improving data warehouse and business information quality: methods for reducing costs and increasing profits. Wiley, New York (1999)Google Scholar
  6. 6.
    Evers, V., Day, D.: The role of culture in interface acceptance. Perception 2008, 260–267 (1997)Google Scholar
  7. 7.
    Ewen, S.: Captains of consciousness: advertising and the social roots of the consumer culture. Basic Books, New York (2008)Google Scholar
  8. 8.
    George, D., Mallery, M.: Using SPSS for Windows step by step: a simple guide and reference. Allyn y Bacon.[Links], Boston (2003)Google Scholar
  9. 9.
    Google Search Results Page. (2012). 10 Jan 2012
  10. 10.
    Han, S., Shavitt, S.: Persuasion and culture: advertising appeals in individualistic and collectivistic societies. J. Exp. Soc. Psychol. 30, 326–350 (1994)CrossRefGoogle Scholar
  11. 11.
    Ingwersen, P., Järvelin, K.: The turn: integration of information seeking and retrieval in context. Springer, Amsterdam (2005)zbMATHGoogle Scholar
  12. 12.
    Julier, G.: The culture of design. Sage, London (2007)Google Scholar
  13. 13.
    Kahn, B.K., Strong, D.M.: Product and service erformance model for information quality: an update. In: Proceedings of the conference on information quality, pp. 102–115. Cambridge, MA (1998)Google Scholar
  14. 14.
    Kahn, B.K., Strong, D.M., Wang, R.Y.: Information quality benchmarks: product and service performance. Commun. ACM 45, 184–192 (2002)CrossRefGoogle Scholar
  15. 15.
    Kasperson, R.E., Renn, O., Slovic, P., Brown, H.S., Emel, J., Goble, R., Kasperson, J.X., Ratick, S.: The social amplification of risk: a conceptual framework. Risk Anal. 8, 177–187 (1988)CrossRefGoogle Scholar
  16. 16.
    Keller, K.L., Staelin, R.: Effects of quality and quantity of information on decision effectiveness. J. Consum. Res. 14(2), 200–213 (1987)CrossRefGoogle Scholar
  17. 17.
    Kostelnick, C.: Cultural adaptation and information design: two contrasting views. IEEE Trans. Prof. Commun. 38, 182–196 (1995)CrossRefGoogle Scholar
  18. 18.
    Lay, M.G.: History of traffic signs. The Human Factors of Transport Signs. CRC press, Boca Raton, Florida (2004)Google Scholar
  19. 19.
    Lee, K.-P.: Culture and its effects on human-interaction with design. Unpublished doctoral thesis, University of Tsukuba. (2001)Google Scholar
  20. 20.
    Lee, Y.W., Strong, D.M., Kahn, B.K., Wang, R.Y.: AIMQ: a methodology for information quality assessment. Inf. Manag. 40, 133–146 (2002)CrossRefGoogle Scholar
  21. 21.
    Letzring, T.D., Wells, S.M., Funder, D.C.: Information quantity and quality affect the realistic accuracy of personality judgment. J. Personal. Soc. Psychol. 91, 111 (2006)CrossRefGoogle Scholar
  22. 22.
    Lidwell, W., Holden, K., Butler, J.: Universal principles of design, revised and updated: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. Rockport Publishers, Beverly (2010)Google Scholar
  23. 23.
    Marcus, A., Gould, E.W.: Crosscurrents: cultural dimensions and global Web user-interface design. Interactions 7, 32–46 (2000)CrossRefGoogle Scholar
  24. 24.
    Moalosi, R., Popovic, V., Hickling-Hudson, A.: Culture-orientated product design. Int. J. Technol. Design Educ. 20, 175–190 (2010)CrossRefGoogle Scholar
  25. 25.
    Nelson, C., Treichler, P.A., Grossberg, L.: Cultural studies: an introduction. Cult. Stud. 1, 22 (1992)Google Scholar
  26. 26.
    Nunally, J.C., Bernstein, I.H. Berge, J.M.F.: Psychometric theory. McGraw-Hill, New York (1967)Google Scholar
  27. 27.
    Rhoads, K.: The culture variable in the influence equation. In: Routledge Handbook of Public Diplomacy, pp. 166–186. Routledge, New York (2009)Google Scholar
  28. 28.
    Robertson, R.: Glocalization: time-space and homogeneity-heterogeneity. Global Modern. 36, 25–44 (1995)CrossRefGoogle Scholar
  29. 29.
    Rogoff, I.: Terra infirma: geography’s visual culture. Psychology Press, Routledge, London (2000)Google Scholar
  30. 30.
    Rosenman, M.A., Gero, J.S.: Purpose and function in design: from the socio-cultural to the techno-physical. Design Stud. 19, 161–186 (1998)CrossRefGoogle Scholar
  31. 31.
    Roudometof, V.: Transnationalism, cosmopolitanism and glocalization. Curr. Soc. 53, 113–135 (2005)CrossRefGoogle Scholar
  32. 32.
    Schuller, G.: Designing universal knowledge. The world as flatland – Report 1. Lars Müller Publishers, Baden, Switzerland (2009)Google Scholar
  33. 33.
    Shneiderman, B.: Universal usability. Commun. ACM 43, 84–91 (2000)CrossRefGoogle Scholar
  34. 34.
    Stokoe, W.C.: Sign language structure: an outline of the visual communication systems of the American deaf. J. Deaf Stud. Deaf Educ. 10, 3–37 (2005)CrossRefGoogle Scholar
  35. 35.
    Sun, H.: Exploring cultural usability. In: Professional Communication Conference, 2002. IPCC 2002. Proceedings. IEEE International, IEEE. pp. 319–330. (2002)Google Scholar
  36. 36.
    Tang, R., Ng, K.B., Strzalkowski, T., Kantor, P.B.: Automatically predicting information quality in news documents. In: Proceedings of the 2003 Conference of the North American Chapter of the Association for Computational Linguistics on Human Language Technology: companion volume of the Proceedings of HLT-NAACL 2003–short papers-Volume 2. pp. 97–99. Association for Computational Linguistics (2003)Google Scholar
  37. 37.
    Unesco: Universal declaration on cultural diversity. In: Stenou, K. (ed.) Cultural Diversity Series No.1. Unesco Publishing, Paris (2002)Google Scholar
  38. 38.
    Wang, R.Y., Strong, D.M., Guarascio, L.M.: Beyond accuracy: what data quality means to data consumers. J. Manag. Inf. Syst. 12, 5–33 (1996)CrossRefGoogle Scholar
  39. 39.
    Wei, X., Liu, Z.: Research on the relation between industrial design and culture [J]. Packag. Eng. 2, 78 (2006)Google Scholar
  40. 40.
    Yang, L., Kumekawa, M., Hotta, A.: A study of universal design for public signs. In: Proceedings of the 49th annual conference of JSSD (2002)Google Scholar
  41. 41.
    Yiping, H., Yongqiang, L.: Product innovation design based on local culture. In: 2011 International Conference on Product Innovation Management ICPIM 2011. pp. 363–366 (2011)Google Scholar
  42. 42.
    Zhu, X., Gauch, S.: Incorporating quality metrics in centralized/distributed information retrieval on the World Wide Web. In: Proceedings of the 23rd annual international ACM SIGIR conference on Research and development in information retrieval, ACM. pp. 288–295. (2000)Google Scholar
  43. 43.
    Zmud, R.W.: An empirical investigation of the dimensionality of the concept of information. Decis. Sci. 9, 187–195 (1978)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Department of Industrial DesignKAISTDaejeonRepublic of Korea
  2. 2.School of Informatics and Product DesignChosun UniversityGwangjuRepublic of Korea

Personalised recommendations