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Prevention of waste from unsolicited mail in households: measuring the effect of anti-advertising stickers in Barcelona

  • Ignasi Puig-VentosaEmail author
  • Marta Jofra-Sora
  • Jaume Freire-González
ORIGINAL ARTICLE

Abstract

Unsolicited mail (also called junk mail) received by households is a potential source for the application of waste prevention measures. There are insufficient systematic studies on the potential reduction of this kind of waste and on the effects of certain policies for its reduction. The present research presents the results of an assessment of the effectiveness of anti-advertisement stickers in Barcelona, as a way of preventing waste generation. 50 households from 25 buildings were monitored during a period of 3 months. The retrieved advertising material was weighted and classified into addressed and unaddressed material, and into several categories of the activities being advertised. The number of units of advertising material was also calculated. The statistical analysis (which includes a pairwise analysis within buildings in order to isolate the effect of the sticker) concludes that the use of stickers could prevent between 0.31 and 0.36 kg/inhabitant/year, which represents around 43 % of all unsolicited advertising and 0.4 % of all paper waste generated in Barcelona.

Keywords

Waste prevention Unsolicited mail Junk mail Waste policy 

Notes

Acknowledgments

This article derives from a project funded by the Barcelona City Council. We would like to thank the contributions of Carles Vázquez, Núria Fradera and Helena Barracó, as well as the collaboration of all the persons that participated in the sampling. The authors also wish to thank the comments received from three anonymous reviewers and from Dr. Matthew Copley.

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Copyright information

© Springer Japan 2014

Authors and Affiliations

  • Ignasi Puig-Ventosa
    • 1
    Email author
  • Marta Jofra-Sora
    • 1
  • Jaume Freire-González
    • 1
  1. 1.ENT Environment and ManagementBarcelonaSpain

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