Virtual Reality

, Volume 11, Issue 2–3, pp 75–87 | Cite as

Opening new dimensions for e-Tourism

  • Helmut Berger
  • Michael Dittenbach
  • Dieter Merkl
  • Anton Bogdanovych
  • Simeon Simoff
  • Carles Sierra
Original Article


In this paper we describe an e-Tourism environment that takes a community-driven approach to foster a lively society of travelers who exchange travel experiences, recommend tourism destinations or just listen to catch some interesting gossip. Moreover, business transactions such as booking a trip or getting assistance from travel advisors or community members are constituent parts of this environment. All these happen in an integrated, game-like e-Business application where each e-Tourist is impersonated as an avatar. More precisely, we apply 3D Electronic Institutions, a framework developed and employed in the area of multi-agent systems, to the tourism domain. The system interface is realized by means of a 3D game engine that provides sophisticated 3D visualization and enables humans to interact with the environment. We present “itchy feet”, a prototype implementing this 3D e-Tourism environment to showcase first visual impressions. This new environment is a perfect research playground for examining heterogeneous societies comprising humans and software agents, and their relationship in e-Tourism.



We thank Ingo Seidel for designing and modeling the 3D virtual world of “itchy feet”.


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Copyright information

© Springer-Verlag London Limited 2006

Authors and Affiliations

  • Helmut Berger
    • 1
  • Michael Dittenbach
    • 1
  • Dieter Merkl
    • 2
  • Anton Bogdanovych
    • 3
  • Simeon Simoff
    • 3
  • Carles Sierra
    • 4
  1. 1.E-Commerce Competence Center–EC3WienAustria
  2. 2.Institut für Rechnergestützte AutomationTechnische Universität WienWienAustria
  3. 3.Faculty of Information TechnologyUniversity of Technology SydneySydneyAustralia
  4. 4.Artificial Intelligence Research Institute (IIIA-CSIC)CataloniaSpain

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