Psychological influence on survey incentives: valuing climate change adaptation benefits in agriculture
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Psychological influences affect the way people value the environment. However, traditional economic valuation models often do not account for how people are asked about valuing the environment. We examined how valuations by Nepalese farmers differ based on how the questions are asked and which incentives are provided. In a face-to-face choice experiment, incentive receivers spent more time than incentive non-receivers answering the survey, but were not more likely to choose a status quo option. Prepaid survey incentives had minimal effect on the stated welfare measures. The results suggest that prepaid incentives increase response rates, but do not increase welfare estimates. The findings also strengthen the methodological validity of our results, which indicated that farmers are willing to pay a substantial amount to secure climate change adaptation benefits on their land.
KeywordsChoice experiment Survey incentives Response behavior Climate change adaptation
JEL ClassificationQ18 Q51 Q56
We thank Ken-Ichi Akao, the editor for this article, and the referees for their useful suggestions. The financial support provided by the Australia Endeavour postgraduate scholarship, and the QUT Business School, Queensland University of Technology, Australia is greatly appreciated. We are thankful to the respondents who shared their knowledge and information.
Compliance with ethical standards
Conflict of interest
The authors declare that they have no conflict of interest.
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