Changes in consumer behavior as a result of the Home Appliance Eco-Point System: an analysis based on micro data from the Family Income and Expenditure Survey
- 291 Downloads
The Home Appliance Eco-Point System refers to the project executed by the Japanese government from May 2009 to March 2011. The system, while showing signs of slowing down in the latter half of the implementation period, has, to a certain extent, facilitated a demand-promoting effect. Those effects are relatively large, particularly in regions outside the greater national capital district and in households with senior citizens. It can be attributed to the Eco-Point system that “electrical appliances became widespread in those households that had rarely made an effort to save on energy consumption”. Moreover, it can be inferred that the Eco-Point system enhanced the relative utility levels for refrigerators in households in major cities, and for air conditioners and televisions in households with elderly members in small cities. Thus, when implementing environmental policy, we believe that the policy effects can be made more impactful by reasonably determining the household types to target for each good, by setting the subsidy rates according to the differences in the targeted households, and by considering the desirable method of the information provision policy.
KeywordsEco-Point Electrical appliances Demand function Equivalent variation
This study was conducted under the Ministry of the Environment and a FY 2009–2011 environmental economic policy research grant, “A Theoretical and Empirical Study on the Effect of Introducing a New Eco-Friendly System to Market Transactions”.
- Barba-Gutierrez Y, Adenso-Diaz B, Lozano S (2009) Eco-efficiency of electric appliances: a data environment analysis (DEA). Environ Model Assess 14:439–447. doi: 10.1007/s10666-007-9134-2. http://link.springer.com/article/10.1007/s10666-007-9134-2. Accessed on 28 Dec 2014
- Ministry of the Environment (MOE): http://www.env.go.jp/policy/hozen/green/ecolabel/a04_26.html. Accessed on 28 Dec 2015
- Mizobuchi K, Takeuchi K (2015a) Replacement or additional purchase: the impact of energy-efficient appliances on household electricity saving. Discussion Papers 1520, Graduate School of Economics, Kobe UniversityGoogle Scholar
- Mizobuchi K, Takeuchi K (2015b) Did the purchase subsidy for energy-efficient appliances ease electricity shortages after Fukushima? In: Matsumoto S (ed) Environmental subsidies to consumers: how did they work in the Japanese Market?, Routledge, pp 111–138Google Scholar
- Mizuho Information & Research Institute (Mizuho-IR) (2015) Results from a survey about power saving behavior of senior citizens. http://www.mizuho-ir.co.jp/publication/report/2015/pdf/setsuden0526v2.pdf. Accessed on 3 Oct 2015 (in Japanese)
- Morita M, Arimura TH (2015) A policy evaluation of the eco-point program: the program’s impact on CO2 reductions and the replacement of home appliances. In: Matsumoto S (ed) Environmental subsidies to consumers: how did they work in the Japanese Market?, Routledge, pp 91–110Google Scholar
- Statistics Bureau, Ministry of Internal Affairs and Communications (MIC): http://www.stat.go.jp/english/data/kakei/1560.htm. Accessed on 27 Feb 2015