Personal and Ubiquitous Computing

, Volume 16, Issue 6, pp 613–622 | Cite as

my2cents: enabling research on consumer-product interaction

  • Stephan KarpischekEmail author
  • Florian Michahelles
  • Elgar Fleisch
Original Article


Barcode scanners for smartphones enable mobile product-centric services for consumers. We have developed a mobile app that enables consumers to share their use of and opinions about products with their friends and others. Our goal is to establish a product-centric information stream generated by users to benefit other consumers and retail businesses and to enable large-scale research on consumer-product interaction. This paper describes our approach to create a sustainable service. We report first experiences and an initial evaluation after releasing the app to the public, give an overview over possible business models, and discuss some of the challenges we experienced during implementation.


Consumers Products Retail Shopping Barcode scanning Business model 



The authors would like to thank the my2cents development team: Tilmann Singer, Nadine Gahr, Yan Minagawa, Anton Rau, Mike Godenzi, Claudio Marforio, Stefan Hradetzky, and Felix von Reischach. We also want to thank the people behind Mirasense and for their support and the reviewers for their valuable feedback.


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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  • Stephan Karpischek
    • 1
    Email author
  • Florian Michahelles
    • 1
  • Elgar Fleisch
    • 1
    • 2
  1. 1.Auto-ID Labs, Chair of Information ManagementETH ZürichZurichSwitzerland
  2. 2.Chair of Operations Management, Institute of Technology ManagementUniversity of St. GallenSt. GallenSwitzerland

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