Personal and Ubiquitous Computing

, Volume 14, Issue 3, pp 237–249 | Cite as

Making the ordinary visible in microblogs

  • Antti Oulasvirta
  • Esko Lehtonen
  • Esko Kurvinen
  • Mika Raento
Original Article


Microblogging is a “Mobile Web 2.0” service category that enables brief blog-like postings from mobile terminals and PCs to the World Wide Web. To shed light on microblogging as a communication genre, we report on multiple analyses of data from the first 10 months of a service called Jaiku. The main finding is that microblogging centers on selective, I-centered disclosure of current activities and experiences, making daily experiences visible for others. The high frequency of brief and mundane status updates, like “working,” may be a second-order effect resulting from posting becoming a routine executed to keep the audience interested. The results highlight the importance of reciprocal activity and feedback in users’ motivation to invest in this activity.


Microblogging Self-disclosure Mobile services Jaiku 


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Copyright information

© Springer-Verlag London Limited 2009

Authors and Affiliations

  • Antti Oulasvirta
    • 1
    • 2
  • Esko Lehtonen
    • 2
  • Esko Kurvinen
    • 3
  • Mika Raento
    • 4
  1. 1.School of InformationUniversity of California at BerkeleyBerkeleyUSA
  2. 2.Helsinki Institute for Information Technology HIITHelsinki University of Technology TKKHelsinkiFinland
  3. 3.Elisa CorporationHelsinkiFinland
  4. 4.Google UK LtdLondonUK

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