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Transparency through CSR reporting—the case of Stuttgart Airport

  • Theresa DiehlEmail author
  • Rebekka Knauß
Originalbeitrag / Original article
  • 43 Downloads

Abstract

This case study shares practical insights in Corporate Social Responsibility (CSR) reporting at Stuttgart Airport. It is based on observations collected in eight years of sustainability disclosure—from the decision to publish the first environmental report until the completion of an integrated report. The purpose of this study is to exemplify how reporting can contribute to change a business, specifically its organizational structure and culture, towards more transparency. The observations at Stuttgart Airport suggest that change-makers who want their organization to develop an attitude that supports transparency can use CSR reporting as a tool. In that way, the case study deals with an internal benefit of CSR reporting that receives comparably little attention in literature and in practice.

Transparenz durch CSR-Reporting am Beispiel des Flughafen Stuttgart

Zusammenfassung

Dieser Praxisbeitrag liefert einen Einblick in Corporate Social Responsibility (CSR) Reporting am Flughafen Stuttgart auf der Grundlage von Beobachtungen aus acht Jahren nichtfinanzieller Berichterstattung – von der Entscheidung einen Umweltbericht zu veröffentlichen bis hin zum ersten integrierten Bericht. Der Praxisbeitrag soll veranschaulichen, wie Nachhaltigkeitsberichterstattung dazu beitragen kann, ein Unternehmen hinsichtlich seiner Struktur und Kultur zu verändern und dadurch sein Verständnis von Transparenz zu erneuern. Die Beobachtungen in der Flughafen Stuttgart GmbH lassen darauf schließen, dass CSR-Reporting dazu dienen kann, in einer Organisation eine transparenzfördernde Einstellung zu entwickeln. Damit setzt sich dieser Beitrag mit einem unternehmensinternen Vorteil von CSR-Berichterstattung auseinander, der sonst vergleichsweise wenig Aufmerksamkeit in Literatur und Praxis erhält.

Notes

Conflict of interest

T. Diehl and R. Knauß are directly employed by Stuttgart Airport. They have collected their observations for this study during their work in the airport’s communications department. In sharing insights in their work, they tried to represent the case as balanced as possible.

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Copyright information

© Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Sustainability Communications, CSR, Corporate CommunicationsStuttgart AirportStuttgartGermany
  2. 2.Publications and Internal Communications, Corporate CommunicationsStuttgart AirportStuttgartGermany

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