uwf UmweltWirtschaftsForum

, Volume 21, Issue 1–2, pp 5–9 | Cite as

Stakeholder management and CSR: questions and answers

  • Edward Freeman
  • Alexander MoutchnikEmail author

Alexander Moutchnik (AM): Dear Mr. Freeman, at the 5th International Conference on Corporate Social ResponsibilityThe Future of CSRorganized by Professor Joachim Schwalbach that has taken place in October 2012 in Berlin1 you have talked about “The role of CSR in the New Narrative of Business”. Do you think that we are now witnessing the watershed between the “old” and the “new” fundamentals of business?

Edward Freeman (EF): Yes. There is no doubt that the story of business needs to change. The changes have been going on for over 30 years, as technology has driven globalization, a much different operating environment for business, and a publicness to everything that a business does. The old story of business as just about profits and the money and shareholders, just doesn’t work anymore, if it ever did. The Global Financial Crisis of 2008 brought this point home, but the changes have been going on for some time.

The new narrative says that successful businesses are about more than...


Corporate Social Responsibility Stakeholder Theory Stakeholder Management Social Cooperation Stakeholder Relationship 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. past-csr-conferences/2012-5th-csr-conference. Zugegriffen: 5. Jan. 2013
  2. Freeman RE (1984) Strategic Management. A Stakeholder Approach. Boston, PitmanGoogle Scholar
  3. Freeman RE, Velamuri SR, Moriarty B (2006) Company stakeholder responsibility: a new approach to CSR. Business Roundtable Institute for Corporate Ethics, 2006, 6. Zugegriffen: 15. Jan. 2013
  4. Freeman RE, Harrison JS, Wicks AC, Parmar BL, Colle S (2010) Stakeholder Theory: the State of the Art. Cambridge, Cambridge Univ. PressCrossRefGoogle Scholar
  5. Putnam H (2002) The Collapse of the Fact-Value Dichotomy and Other Essays. Cambridge, Harvard Univ. PressGoogle Scholar
  6. Putnam H, Walsh V (2012) The End of Value-Free Economics. Abingdon, RoutledgeGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Professor of Media and Communication ManagementMediadesign University of Applied SciencesMunichGermany
  2. 2.University Professor, Elis and Signe Olsson Professor of Business Administration, The Darden School of Business, Academic Director of Business Roundtable Institute for Corporate EthicsUniversity of VirginiaVAUSA

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