To measure the usage rate of social media (SoMe) resources in the prostate cancer community, we performed a comprehensive quantitative and qualitative assessment of SoMe activity on the topic of PCa on the four most frequented platforms.
We scanned the SoMe platforms Facebook, Twitter, YouTube, and Instagram for “prostate cancer” as a cross-sectional analysis or during a defined time period. Sources were included if their communication centered on PCa by title and content. We assessed activity measurements for each SoMe source and classified the sources into six functional categories.
We identified 99 PCa-related Facebook groups that amassed 31,262 members and 90 Facebook pages with 283,996 “likes”. On YouTube, we found 536 PCa videos accounting for 43,966,634 views, 52,655 likes, 8597 dislikes, and 12,393 comments. During a 1-year time period, 32,537 users generated 110,971 tweets on #ProstateCancer on Twitter, providing over 544 million impressions. During a 1-month time period, 638 contributors posted 1081 posts on Instagram, generating over 22,000 likes and 4,748,159 impressions. Among six functional categories, general information/support dominated the SoMe landscape on all SoMe platforms.
SoMe activity on the topic of PCa on the four most frequented platforms is high. Facebook groups, YouTube videos, and Twitter tweets are mainly used for giving general information on PCa and education. High SoMe utilization in the PCa community underlines its future role for communication of PCa.
This is a preview of subscription content, log in to check access.
Buy single article
Instant access to the full article PDF.
Price includes VAT for USA
Subscribe to journal
Immediate online access to all issues from 2019. Subscription will auto renew annually.
This is the net price. Taxes to be calculated in checkout.
Rivas JG, Socarras MR, Blanco LT (2016) Social media in urology: opportunities, applications, appropriate use and new horizons. Cent European J Urol 69(3):293–298. https://doi.org/10.5173/ceju.2016.848
Borgmann H, DeWitt S, Tsaur I, Haferkamp A, Loeb S (2015) Novel survey disseminated through Twitter supports its utility for networking, disseminating research, advocacy, clinical practice and other professional goals. Can Urol Assoc J 9(9–10):E713–717. https://doi.org/10.5489/cuaj.3014
Loeb S, Catto J, Kutikov A (2014) Social media offers unprecedented opportunities for vibrant exchange of professional ideas across continents. Eur Urol 66(1):118–119. https://doi.org/10.1016/j.eururo.2014.02.048
Salem J, Borgmann H, Murphy DG (2016) Integrating social media into urologic health care: what can we learn from other disciplines? Curr Urol Rep 17(2):13. https://doi.org/10.1007/s11934-015-0570-2
Nason GJ, O’Kelly F, Kelly ME, Phelan N, Manecksha RP, Lawrentschuk N, Murphy DG (2015) The emerging use of Twitter by urological journals. BJU Int 115(3):486–490. https://doi.org/10.1111/bju.12840
Wilkinson SE, Basto MY, Perovic G, Lawrentschuk N, Murphy DG (2015) The social media revolution is changing the conference experience: analytics and trends from eight international meetings. BJU Int 115(5):839–846. https://doi.org/10.1111/bju.12910
Thangasamy IA, Leveridge M, Davies BJ, Finelli A, Stork B, Woo HH (2014) International Urology Journal Club via Twitter: 12-month experience. Eur Urol 66(1):112–117. https://doi.org/10.1016/j.eururo.2014.01.034
Borgmann H, Loeb S, Salem J, Thomas C, Haferkamp A, Murphy DG, Tsaur I (2016) Activity, content, contributors, and influencers of the twitter discussion on urologic oncology. Urol Oncol 34(9):377–383. https://doi.org/10.1016/j.urolonc.2016.02.021
Siegel RL, Miller KD, Jemal A (2016) Cancer statistics. CA Cancer J Clin 66(1):7–30. https://doi.org/10.3322/caac.21332
Bravo CA, Hoffman-Goetz L (2016) Tweeting about prostate and testicular cancers: what are individuals saying in their discussions about the 2013 November Canada campaign? J Cancer Educ 31(3):559–566. https://doi.org/10.1007/s13187-015-0838-8
Bravo CA, Hoffman-Goetz L (2016) Tweeting about prostate and testicular cancers: do Twitter conversations and the 2013 Movember Canada campaign objectives align? J Cancer Educ 31(2):236–243. https://doi.org/10.1007/s13187-015-0796-1
Prabhu V, Lee T, Loeb S, Holmes JH, Gold HT, Lepor H, Penson DF, Makarov DV (2015) Twitter response to the United States Preventive Services Task Force recommendations against screening with prostate-specific antigen. BJU Int 116(1):65–71. https://doi.org/10.1111/bju.12748
Basch CH, Menafro A, Mongiovi J, Hillyer GC, Basch CE (2016) A content analysis of YouTube videos related to prostate cancer. Am J Mens Health. https://doi.org/10.1177/1557988316671459
Croker KS, Ryan A, Morzenti T, Cave L, Maze-Gallman T, Ford L (2004) Delivering prostate cancer prevention messages to the public: how the National Cancer Institute (NCI) effectively spread the word about the Prostate Cancer Prevention Trial (PCPT) results. Urol Oncol 22(4):369–376. https://doi.org/10.1016/j.urolonc.2004.04.015
Xu S, Markson C, Costello KL, Xing CY, Demissie K, Llanos AA (2016) Leveraging social media to promote public health knowledge: example of cancer awareness via Twitter. JMIR Public Health Surveill 2(1):e17. https://doi.org/10.2196/publichealth.5205
Turkbey B, Rosenkrantz AB (2016) Engaging and educating patients in prostate imaging via social media. Abdom Radiol (NY) 41(5):798. https://doi.org/10.1007/s00261-016-0748-1
Steinberg PL, Wason S, Stern JM, Deters L, Kowal B, Seigne J (2010) YouTube as source of prostate cancer information. Urology 75(3):619–622. https://doi.org/10.1016/j.urology.2008.07.059
Crannell WC, Clark E, Jones C, James TA, Moore J (2016) A pattern-matched Twitter analysis of US cancer-patient sentiments. J Surg Res. https://doi.org/10.1016/j.jss.2016.06.050
Himelboim I, Han JY (2014) Cancer talk on twitter: community structure and information sources in breast and prostate cancer social networks. J Health Commun 19(2):210–225. https://doi.org/10.1080/10810730.2013.811321
Wassersug RJ, Oliffe JL (2009) The social context for psychological distress from iatrogenic gynecomastia with suggestions for its management. J Sex Med 6(4):989–1000. https://doi.org/10.1111/j.1743-6109.2008.01053.x
Guide e-Te (2017) eBizMBA—The eBusiness Guide. http://www.ebizmba.com/articles/social-networking-websites. Accessed 19.06.2017
Saxena RC, Lehmann AE, Hight AE, Darrow K, Remenschneider A, Kozin ED, Lee DJ (2015) Social media utilization in the cochlear implant community. J Am Acad Audiol 26(2):197–204. https://doi.org/10.3766/jaaa.26.2.8
Signals S (2018) Healthcare category definitions. https://docs.google.com/spreadsheets/d/1HexI7X1KR0dPdFvJkd34DEtHF_18BGHzdnPNrauHNwI/edit-gid=0&vpid=A1
Katz MS, Utengen A, Anderson PF, Thompson MA, Attai DJ, Johnston C, Dizon DS (2016) Disease-specific hashtags for online communication about cancer care. JAMA Oncol 2(3):392–394. https://doi.org/10.1001/jamaoncol.2015.3960
Signals S (2017) Healthcare Stakeholders. https://help.symplur.com/general/healthcare-stakeholders. Accessed 09.10.2017
Leveridge MJ (2016) The state and potential of social media in bladder cancer. World J Urol 34(1):57–62. https://doi.org/10.1007/s00345-015-1725-y
Bender JL, Jimenez-Marroquin MC, Jadad AR (2011) Seeking support on facebook: a content analysis of breast cancer groups. J Med Internet Res 13(1):e16. https://doi.org/10.2196/jmir.1560
Probst KA, Bohm K, Borgmann H, Beyer B (2014) YouTube & Co: what is the importance of video portals in modern medicine? Urologe A 53(6):888–889. https://doi.org/10.1007/s00120-014-3494-4
Borgmann H, Katz M, Catto J, Weight C, Kutikov A (2017) Quantification of urology related twitter traffic activity through a standardized list of social media communication descriptors. Urol Pract 4:1–6
Conflict of interest
The authors declare that they have no conflict of interest.
All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Declaration of Helsinki and its later amendments or comparable ethical standards.
Since public available data were analyzed, no special informed consent was obtained. All individual participants included in the analysis agreed to the terms and conditions of the different SoMe platforms.
Electronic supplementary material
Below is the link to the electronic supplementary material.
Supplementary figure 2 (A-F) #ProstateCancer on Twitter: A activity summary and impressions, B participation rate of contributors, C engagement of posts D top 20 of the words tweeted E Geolocations of contributing twitter users F devices and clients for twitter use (coloured version on the web) (PDF 615 kb)
About this article
Cite this article
Struck, J.P., Siegel, F., Kramer, M.W. et al. Substantial utilization of Facebook, Twitter, YouTube, and Instagram in the prostate cancer community. World J Urol 36, 1241–1246 (2018). https://doi.org/10.1007/s00345-018-2254-2
- Prostate cancer
- Social media