Economic Theory

, Volume 52, Issue 2, pp 531–564 | Cite as

Civic duty and political advertising

Research Article

Abstract

Should voter awareness policies and get-out-the-vote movements be promoted? This paper addresses the question using a model of political advertising that incorporates both the mobilization and the persuasion aspects of advertising. We characterize the equilibrium and conduct comparative statics analysis allowing evaluation of the effect of voter awareness policies or the activity of get-out-the-vote movements on political advertising and the information aggregated by the electoral outcome. We find that such policies or movements may lead to either an increase or a decrease in political advertising as well as in the probability that the candidate preferred by a majority of (all informed) citizens is elected.

Keywords

Civic duty Political advertising Expressive-voting Voter awareness policies 

JEL Classification

D72 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Aldrich J.: When is it rational to vote?. In: Mueller, D.C (eds) Perspectives on Public Choice, Cambridge University Press, Cambridge (1997)Google Scholar
  2. Alvarez M.: Information and Elections. Michigan University Press, Ann Arbor (1998)Google Scholar
  3. Andreoni J.: Impure altruism and donations to public goods: a theory of Warm-Glow giving. Econ J 100, 464–477 (1990)CrossRefGoogle Scholar
  4. Ansolobahere S., Iyengar S.: Going Negative: How Political Ads Shrink and Polarize the Electorate. The Free Press, New York (1995)Google Scholar
  5. Ashworth, S.: Targeted campaign with ambiguity-averse voters. Working Paper (2007)Google Scholar
  6. Bergan D.E., Gerber A., Green D.P.P.C.: Grassroots mobilization and voter turnout in 2004. Public Opin Q 69, 760–777 (2005)CrossRefGoogle Scholar
  7. Blais A., Young R.: Why do people vote? an experiment in rationality. Pub Choice 9, 39–55 (1999)CrossRefGoogle Scholar
  8. Borgers T.: Costly voting. Am Econ Rev 94, 57–66 (2004)CrossRefGoogle Scholar
  9. Chambers C.P.: Citizen-candidates, lobbies, and strategic campaigning. Econ Theory 33, 285–309 (2007)CrossRefGoogle Scholar
  10. Coate S.: Pareto improving campaign finance policy. Am Econ Rev 94, 628–655 (2004)CrossRefGoogle Scholar
  11. Coate S.: Political competition with campaign contributions and informative advertising. J Eur Econ Assoc 2, 772–804 (2004)CrossRefGoogle Scholar
  12. Connolly T., Zeelenberg M.: Regret in decision making. Curr Dir Psychol Sci 11, 212–216 (2002)CrossRefGoogle Scholar
  13. Degan A.: Policy positions, information acquisition, and turnout. Scand J Econ 108, 669–682 (2006)CrossRefGoogle Scholar
  14. Degan, A.: Mobilization and persuasion of political advertising. Working Paper (2008)Google Scholar
  15. Degan A., Merlo A.: A structural model of turnout and voting in multiple elections. J Eur Econ Assoc 9, 209–245 (2011)CrossRefGoogle Scholar
  16. Downs A.: An Economic Theory of Democracy. Harper and Row, New York (1957)Google Scholar
  17. Eagles M.: The effectiveness of local campaign spending in Canadian federal elections, 1993–2000. Can J Polit Sci 37, 117–136 (2004)CrossRefGoogle Scholar
  18. Erikson R., Palfrey T.: Equilibria in campaign spending games: theory and data. Am Polit Sci Rev 94, 565–609 (2000)CrossRefGoogle Scholar
  19. Fiorina M.P.: The voting decision: instrumental and expressive aspects. J Polit 21, 601–625 (1976)Google Scholar
  20. Frey B.S., Stuzer A.: Measuring preferences by subjective well-being. J Inst Theor Econ 155, 755–788 (1999)Google Scholar
  21. Funk P.: Social incentives and voter turnout: evidence from the Swiss mail ballot system. J Eur Econ Assoc 8, 1077–1103 (2010)CrossRefGoogle Scholar
  22. Galeotti A., Mattozzi A.: Personal influence: social context and political competition. Am Econ J Microecon 3, 307–327 (2011)CrossRefGoogle Scholar
  23. Gerber A.S.: Estimating the effect of campaign spending on election outcomes using instrumental variables. Am Polit Sci Rev 92, 401–411 (1998)CrossRefGoogle Scholar
  24. Gerber A.S., Green D.P.: Get Out the Vote: How To Increase Voter Turnout. Brookings Institution Press, Washington, DC (2004)Google Scholar
  25. Ghoshal S., Lockwood B.: Information and costly voting: is turnout too high or too low?. Soc Choice Welf 33, 25–50 (2004)CrossRefGoogle Scholar
  26. Gilovich T.D., Medvec V.H.: The experience of regret: what, when, and why. Psychol Rev 102, 379–395 (1995)CrossRefGoogle Scholar
  27. Goldstein K., Freedman P.: Campaign advertising and voter turnout: new evidence for a stimulation effect. J Polit 64, 721–740 (2002)CrossRefGoogle Scholar
  28. Grossman G., Helpman E.: Electoral competition and special interest politics. Rev Econ Stud 63, 262–286 (1996)Google Scholar
  29. Herrera H., Martinelli C., Levine D.: Policy platforms, campaign spending and voter participation. J Public Econ 92, 501–513 (2008)CrossRefGoogle Scholar
  30. Hillygus S.: Campaign effects and the dynamics of turnout intention in election 2000. J Polit 67, 50–68 (2005)CrossRefGoogle Scholar
  31. Iaryczower, M., Mattozzi, A.: The pro-competitive effect of campaign limits in non-majoritarian elections. Econ Theory (forthcoming) (2011). doi:10.1007/s00199-011-0613-y
  32. Jacobson G.C.: Money and votes reconsidered: congressional elections, 1972–1982. Public Choice 47, 7–62 (1985)CrossRefGoogle Scholar
  33. Jacobson, G.C.: The Politics of Congressional Elections. Pearson-Longman (2004)Google Scholar
  34. Kahneman D., Tversky A.: simulation heuristic. In: Kahneman, D., Slovic, P., Tversky, A (eds) Judgement under Uncertainty: Heuristics and Biases, Cambridge University Press, Cambridge (1982)Google Scholar
  35. Knack S.: Civic norms, social sanctions and voter turnout. Ration Soc 4, 133–156 (1992)CrossRefGoogle Scholar
  36. Krasa S., Polborn M.K.: Is mandatory voting better than voluntary voting?. Games Econ Behav 66, 275–291 (2009)CrossRefGoogle Scholar
  37. Krishna, V., Morgan, J.: On the benefits of costly voting. Working Paper (2008)Google Scholar
  38. Levitt S.D.: Using repeat challengers to estimate the effect of campaign spending on election outcomes in the U.S. house. J Polit Econ 102, 777–779 (1994)CrossRefGoogle Scholar
  39. Morton, R., Myerson, R.B.: Decisiveness of contributors perceptions in elections. Econ Theory (forthcoming) (2011). doi:10.1007/s00199-011-0605-y
  40. Opp K.D.: Why do people vote? the cognitive-illusion proposition and its test. Kyklos 54, 355–378 (2001)Google Scholar
  41. Persico N., Sahuguet N.: Campaign spending regulation in a model of redistributive politics. Econ Theory 28, 95–124 (2006)CrossRefGoogle Scholar
  42. Polborn M.K., Yi D.T.: Informative positive and negative campaining. Q J Polit Sci 1, 351–371 (2006)CrossRefGoogle Scholar
  43. Prat A.: Campaign advertising and voter welfare. Rev Econ Stud 69, 999–1018 (2002)CrossRefGoogle Scholar
  44. Prat A.: Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. J Econ Theory 103, 162–189 (2002)CrossRefGoogle Scholar
  45. Rekkas M.: The impact of campaign spending on votes in multiparty elections. Rev Econ Stat 89, 573–585 (2007)CrossRefGoogle Scholar
  46. Riker W.H., Ordeshook P.C.: A theory of the calculus of voting. Am Polit Sci Rev 62, 25–42 (1968)CrossRefGoogle Scholar
  47. Sanders M.: Uncertainty and turnout. Polit Anal 9, 45–57 (2000)CrossRefGoogle Scholar
  48. Schultz C.: Strategic campaigns and redistributive politics. Econ J 117, 936–963 (2007)CrossRefGoogle Scholar
  49. Shachar R., Nalebuff B.: Follow the leader: theory and evidence on political participation. Am Econ Rev 89, 525–547 (1999)CrossRefGoogle Scholar
  50. Tversky A., Shafir E.: Choice under conflict: the dynamics of deferred decision. Psychol Sci 3, 358–361 (1992)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag 2011

Authors and Affiliations

  1. 1.Department of EconomicsUniversité du Québec à Montréal and CIRPÉEMontréalCanada

Personalised recommendations