, Volume 24, Issue 3, pp 213–223 | Cite as

Cultural variations in virtual spaces design

Original Article


This paper reports two studies investigating the role of culture on the design and personalisation of virtual spaces. The first study was a systematic analysis of 60 MSN virtual spaces belonging to British and Chinese students. The analysis concentrated on design patterns and communication style. The second study was an on-line survey designed to compare the relative importance of cultural values and personality traits on self-reported behaviour with, and preferences for, virtual space design. Results highlighted the importance of culture on design and communication in virtual spaces. Implications for interaction design are discussed.


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Copyright information

© Springer-Verlag London Limited 2009

Authors and Affiliations

  1. 1.Manchester Business SchoolUniversity of ManchesterManchesterUK

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