Makeup and Menstrual Cycle: Near Ovulation, Women Use More Cosmetics
- 113 Downloads
Research has demonstrated that women near ovulation change their appearance in order to look more attractive. I hypothesized that, near ovulation, women would use more cosmetics. In a first study, female participants received an LH test in a laboratory setting to determine their fertility risk. Participants estimated the time they had spent putting on makeup, and two female professional makeup artists evaluated the level of makeup use. Results showed that, near ovulation, women spent more time putting on makeup and makeup artists evaluated their level of use to be higher and of better quality. In a second field study, the level of cosmetics use by women in nightclubs and bars on a Saturday night was measured. Near ovulation, the level of cosmetics use was higher.
Key wordscosmetics women menstrual cycle attractiveness
Unable to display preview. Download preview PDF.
- BOZON, M., & HÉRAN, F. (2006). La formation du couple. Paris: La Découverte.Google Scholar
- DANEL, D., & PAWLOWSKI, B. (2006). Attractiveness of men’s faces in relation to women’s phase of menstrual cycle. Collegium Antropologicum, 30, 2585–2589. doi:10.1348/000712610x498750Google Scholar
- GUÉGUEN, N. (2007). Psychologie de la séduction. Paris: Dunod Editeur.Google Scholar
- GUÉGUEN, N. (2008). The effects of women’s cosmetics on men’s courtship behavior. North American Journal of Psychology, 10(1), 221–228.Google Scholar
- GUÉGUEN N. (in press). Color and women hitchhikers’ attractiveness: Gentlemen drivers prefer red. Color Research and Application. doi:10.1002/col.20651Google Scholar
- GUÉGUEN, N., & JACOB, C. (2011). Enhanced female attractiveness with use of cosmetics and male tipping behavior in restaurants. Journal of Cosmetic Science, 62(3), 283–290.Google Scholar
- KAY, G. (2005). Dying to be beautiful: The fght for safe cosmetics. Columbus: Ohio State university Press.Google Scholar
- MALKAN, N. (2006). Not just a pretty face: The ugly side of the beauty industry. Gabriola Island: New Society Publishers.Google Scholar
- MARWICK, A. (1988). Beauty in history. London: Thames & Hudson.Google Scholar
- MERMET, G. (2010). Francoscopie. Paris: Larousse.Google Scholar
- SAAD, G., & STENSTROM, E (2009, November). Menstrual cycle effects on consumption desires, product usage, and purchasing behaviors. Paper presented at the Annual Graduate Research Exposition, John Molson School of Business, Concordia University, Montreal, Quebec, Canada.Google Scholar