, Volume 47, Issue 4, pp 285–293 | Cite as

Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

  • Bernd Skiera
  • Martin Spann
  • Uwe WalzEmail author
WI — State-of-the-art

Revenue sources and pricing models for business-to-consumer electronic commerce


This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.


Revenue Source Pricing Model Internet Pricing 


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2005

Authors and Affiliations

  1. 1.Johann Wolfgang Goethe-UniversitätFrankfurt am MainDeutschland

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