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Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

Revenue sources and pricing models for business-to-consumer electronic commerce

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This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.

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Correspondence to Prof. Dr. Uwe Walz.

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Skiera, B., Spann, M. & Walz, U. Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet. Wirtschaftsinf 47, 285–293 (2005). https://doi.org/10.1007/BF03254916

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  • Revenue Source
  • Pricing Model
  • Internet
  • Pricing