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The Customer is King

CRM in Homeshopping

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Abstract

Twelve years after the launch of tele-shopping broadcasting station HSE24, it is a market leader in its segment with just over 300 million Euros annual turnover. Crucial for the success are the produced services from up to 1 100 call center agents. The free hotline accepts orders and service inquiries around the clock.

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Juenger, A. The Customer is King. Call Center Int 1, 30–31 (2008). https://doi.org/10.1007/BF03252236

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Keywords

  • Online Shop
  • Centre Warehouse
  • Order Acceptance
  • Complaint Management
  • External Service Provider