Springer Nature is making SARS-CoV-2 and COVID-19 research free. View research | View latest news | Sign up for updates

One-to-One-Marketing

  • 425 Accesses

  • 2 Citations

This is a preview of subscription content, log in to check access.

Literatur

  1. [Kotl98]

    Kotler, Philip; Bliemel, Friedhelm: Marketing- Management. 9. Aufl., Schäffer-Poeschel Verlag, Stuttgart 1998.

  2. [LiHi97]

    Link, Jörg; Hildebrandt, Volker: Konzeptionelle und informelle Grundlagen des Database Marketing. In: Link, Jörg et al. (Hrsg.): Handbuch Database Marketing. IM Fachverlag Marketing-Forum, Ettlingen 1997, S. 15–36.

  3. [PeRo97]

    Peppers, Don; Rodgers, Martha: Enterprise One to One. Doubleday, New York 1997.

Download references

Author information

Correspondence to Dipl.-Kfm. Michael Höhl.

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Höhl, M. One-to-One-Marketing. Wirtschaftsinf 41, 74–76 (1999). https://doi.org/10.1007/BF03250638

Download citation