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, Volume 110, Issue 2, pp 4–9 | Cite as

The methodical measurement and evaluation of customer-relevant perceived quality

  • Mark R. Spingler
Cover Story Cockpit Development


The Ford Research Centre Aachen has developed a method for reproducibly measuring the customer-relevant perceived quality of vehicle interiors. The most important new feature is the application of a measuring robot that serves as both a force/travel measuring device and a carrier of other sensor technologies. The findings are correlated with human perception in order to allow an evaluation of the measured data to be performed with regard to customer acceptance.


Customer Satisfaction Peak Force Customer Perception Vehicle Interior Customer Opinion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2008

Authors and Affiliations

  • Mark R. Spingler
    • 1
  1. 1.Ford Research CentreAachenGermany

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