der markt

, Volume 30, Issue 3, pp 127–132 | Cite as

Developing and implementing distribution system strategies and process strategies: An appraisal of the determinant factors in Greece

  • Nikolaos Papavassiliou
Article
  • 3 Downloads

Keywords

Distribution System Problem Area Distribution Process Distribution Management Sales Person 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in to check access.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Achrol Ravi Singh/Reve Torger/Stern W. Louis (1983): The Environment of Marketing Channels Dyads: A Framework of Comparative Analysis, Journal of Marketing, Vol. 47. No. 4, pp. 55–67.CrossRefGoogle Scholar
  2. Baker J. Michael (1979); Marketing -An Introductory Text, Third Edition, The Macmillan Press Ltd., London and Basingstoke, pp. 245–246.Google Scholar
  3. Barth Klaus (1988): Betriebswirtschaftslehre des Handels, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, pp. 89–122.Google Scholar
  4. Gassenheimer B. Jule/Sterling V. Jay/Robicheaux A. Robert (1989): Long-term Channel Member Relationship’s, International Journal of Physical Distribution and Materials Management, Vol. 19, No. 2, pp. 15–28.Google Scholar
  5. Goehrmann E. Klaus (1984): Verkaufsmanagement, Kohlhammer Edition Marketing, Verlag W. Kohlhammer, Stuttgart et al., pp. 18–22.Google Scholar
  6. Goldarm Arieh (1975): The Role of Trading-up in the Development of Retailing System, Journal of Marketing, Vol. 39, No. 1, pp. 54–62.CrossRefGoogle Scholar
  7. ICAP (1989): Finacial Directory of Greek Companies, published by ICAP Hellas, S.A., Vol. I, Athens.Google Scholar
  8. Jackson N. Donald Jr./Cunnigham H. William /Cunnigham G. M. Isabella (1982): Selling — The Personal Force in Marketing, John Wiley and Sons Inc., New York et al., pp. 47–51.Google Scholar
  9. Klein-Blenkers Fritz (1986/87): System der Arten von Distributionsbetrieben, Lectures on the Topic of Distribution Management at the University of Cologne, Winter Semester.Google Scholar
  10. Klein-Blenkers Fritz (1989): Einflüsse des überbetrieblichen, zwischenbetrieblichen und betrieblichen Bereiches auf die Distributionstätigkeit und betriebliche Reaktionsmöglichkeiten darauf. Lectures on the Topic of Distribution Management at the University of Cologne, Summer Semester.Google Scholar
  11. Kotier Philip (1980): Marketing Management — Analysis, Planning and Control, Fourth Edition, Prentice-Hall, Engelwood Cliffs, New Jersey, pp. 413–418.Google Scholar
  12. LeMay A. Stephen/Wood R. Wallace (1989): Developing Logistics Decision Support Systems, Journal of Business Logistics, Vol. 10. No. 2, p. 4.Google Scholar
  13. Mason J. Barry/Mayer L Morris (1987): Modern Retailing — Theory and Practice, Business Publications Inc., Piano. Texas, pp. 199–277.Google Scholar
  14. Papavassiliou Nikolaos (1988): Distribution Planning Practices in Greek Industry, International Journal of Physical Distribution and Materials Management, Vol. 18, No. 1, pp. 9–22.Google Scholar
  15. Papavassiliou Nikolaos (1989): Towards a Problem- oriented and Strategic Consideration of the Distribution System and Process, in: George Avlonitis, Nikolaos Papavassiliou and Athanasios Kouremenos (Eds), Marketing Thought and Practice in the 1990’s, Conference Proceedings, Vol. II. XVII Annual Conference of the European Marketing Academy, Athens, pp. 1303–1314.Google Scholar
  16. Rieser Ignaz (1987): Absatzwegsysteme, Die Unternehmung, 41. Jg., No. 4, pp. 275–284.Google Scholar
  17. Rosenbloom Bert (1987): Marketing Channels — A Management View, The Dryden Press, Chicago et al., pp. 29–101.Google Scholar
  18. Ross E. Randolph (1983): Understanding the Japanese Distribution System: An Explanatory Framework, Euopean Journal of Marketing, Vol. 17, No. 2. pp. 5–13.CrossRefGoogle Scholar
  19. Savitt Ronald (1984): The “Wheel of Retailing” and Retail Product Management, European Journal of Marketing, Vol. 18, No. 617, pp. 43–54.Google Scholar
  20. Schwaninger Markus (1988): Integrate Planung, Die Unternehmung, 42. Jg., No. 2, pp. 123–126; 130- 134.Google Scholar
  21. Specht Otto (1988): Distributionsmanagement, Kohlhammer Edition Marketing, Verlag W. Kohlhammer, Stuttgart et al., pp. 152–153; 252–253.Google Scholar
  22. Steffenhagen Hartwig (1988): Marketing — Eine Einführung, Kohlhammer Edition Marketing, Verlag W. Kohlhammer, Stuttgart et al., pp. 210–213; 229–239.Google Scholar
  23. Strecker Otto/Reichert Josef/Pottebaum Paul (No date): Marketing für Lebensmittel — Grundlagen und praktische Entscheidungshilfen, DLG-Verlag, Frankfurt (Main), pp. 288–289.Google Scholar
  24. Walters David (1979): Manufacturer/Retailer Relationships, European Journal of Marketing, Vol. 13, No. 7, pp. 179–222.CrossRefGoogle Scholar
  25. Witte Thomas (1988): Heuristisches Planen, in: Dietrich Adam (Ed.), Beiträge zur industriellen Unternehmensforschung, Band 9, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, pp. 72–82.Google Scholar

Copyright information

© Springer 1991

Authors and Affiliations

  • Nikolaos Papavassiliou
    • 1
  1. 1.Athens University of Economics and BusinessAthensGreece

Personalised recommendations