Development and use of the ARCS model of instructional design

  • John M. Keller


The ARCS Model of motivation was developed in response to a desire to find more effective ways of understanding the major influences on the motivation to learn, and for systematic ways of identifying and solving problems with learning motivation. The resulting model contains a four category synthesis of variables that encompasses most of the areas of research on human motivation, and a motivational design process that is compatible with typical instructional design models. Following its development, the ARCS Model was field tested in two inservice teacher education programs. Based on the results of these field tests, the ARCS Model appears to provide useful assistance to designers and teachers, and warrants more controlled studies of its critical attributes and areas of effectiveness.


Instructional Design Instructional Material Instructional Development Motivational Strategy Motivational Problem 
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Copyright information

© the Association for Educational Communications and Technology 1987

Authors and Affiliations

  • John M. Keller
    • 1
  1. 1.Department of Educational ResearchFlorida State UniversityTallahassee

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