Ethical correlates of role conflict and ambiguity in marketing: The mediating role of cognitive moral development

  • Foo Nin Ho
  • Scott J. Vitell
  • James H. Barnes
  • Rene Desborde
Research Note


Researchers in marketing ethics have identified the importance of cognitive moral development (CMD) in marketing ethics models. This study looks at selected correlates of role conflict and role ambiguity in marketing, especially the mediating role of CMD. Of the correlates examined, the results seem to support the existence of statistically significant relationships between CMD and role conflict and ambiguity. Implications for practitioners are provided. For example, the study could have direct implications for management personnel who have the responsibility of hiring ethical people and helping them address any role conflict or ambiguity that may arise from their job.


Business Ethic Moral Judgment Moral Reasoning Moral Development Role Conflict 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 1997

Authors and Affiliations

  • Foo Nin Ho
    • 1
  • Scott J. Vitell
    • 2
  • James H. Barnes
    • 2
  • Rene Desborde
    • 3
  1. 1.San Francisco State UniversityUSA
  2. 2.the University of MississippiUSA
  3. 3.California State University at BakersfieldUSA

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