Journal of the Academy of Marketing ScienceJune 2001, Volume 29, Issue 3, pp 327–331 | Cite asMarketing and the lawAuthorsAuthors and affiliationsAnn Morales OlazábalAnita CavaRené SacasasRoyce de R. BarondesDiamela del CastilloBrian TietjeChris CarrArticle 89 Downloads This is a preview of subscription content, log in to check access.PreviewUnable to display preview. Download preview PDF.Unable to display preview. Download preview PDF.Copyright information© Academy of Marketing Science 2001Authors and AffiliationsAnn Morales Olazábal1Anita Cava1René Sacasas1Royce de R. Barondes2Diamela del Castillo3Brian Tietje4Chris Carr41.University of MiamiMiamiUSA2.University of GeorgiaUSA3.Steel, Hector & Davis LLPMiami4.California Polytechnic State UniversitySan Luis Obispo