Journal of the Academy of Marketing Science

, Volume 13, Issue 3, pp 265–291 | Cite as

A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status

  • M. Joseph Sirgy
  • A. Coskun Samli
Part II: Retailing Management


A model is introduced which posits that store loyalty is primarily determined by store-image evaluation and shopping-complex loyalty. Store image-evaluation, in turn, is hypothesized to be determined, to a major extent, by self-image/store-image congruity, and shopping-complex loyalty by area loyalty and socioeconomic status. The model was tested using a path analytic procedure and the results were consistent with the model. A replication study was attempted and the results reinforced the validity of the proposed model.


Replication Study Brand Loyalty Store Image Store Loyalty Path Analytic Model 
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Copyright information

© Academy of Marketing Science 1985

Authors and Affiliations

  • M. Joseph Sirgy
    • 1
  • A. Coskun Samli
    • 1
  1. 1.Virginia Polytechnic Institute and State UniversityUSA

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