Journal of the Academy of Marketing Science

, Volume 20, Issue 3, pp 265–268 | Cite as

Question order effects in taste testing of beverages

  • Joe L. Welch
  • Cathy Owens Swift
Research Note


The effect of order position has been demonstrated in marketing research, sometimes compromising survey results. This paper studies the influence of order position in product taste trials of carbonated beverages using a sequential monadic design. The authors measure attitude ratings across product trials rather than across products to examine the effect of order position on preference ratings.


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Copyright information

© Academy of Marketing Science 1992

Authors and Affiliations

  • Joe L. Welch
    • 1
  • Cathy Owens Swift
    • 2
  1. 1.University of North TexasUSA
  2. 2.Georgia Southern UniversityUSA

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