Journal of the Academy of Marketing Science

, Volume 20, Issue 3, pp 261–264 | Cite as

A note on the predictive validity of the CETSCALE

  • Joel Herche
Research Note

Abstract

Consumers’ perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly important issue for marketers in the global environment. The predictive validity of Shimp and Sharma’s (1987) CETSCALE was tested in a nationwide mail survey. The scale is shown to be a much stronger predictor of import buying behavior than are demographic variables. The ability of the scale to predict purchase behavior does not, however, appear to be consistent across the two products tested.

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References

  1. Crawford, John C. and Charles W. Lamb. 1981. “Source Preferences for Imported Products.”Journal of Purchasing and Materials Management 17 (Winter): 28–33.Google Scholar
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  3. Herche, Joel. 1990. The Measurement of Consumer Ethnocentrism: Revisiting the CETSCALE.” InDevelopments in Marketing Science Volume XIII. Ed. B. J. Dunlap. Cullowhee, NC: Academy of Marketing Science, 371–375.Google Scholar
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Copyright information

© Academy of Marketing Science 1992

Authors and Affiliations

  • Joel Herche
    • 1
  1. 1.Southern Illinois UniversityUSA

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