Journal of the Academy of Marketing Science

, Volume 16, Issue 1, pp 74–94

On the evaluation of structural equation models

  • Richard P. Bagozzi
  • Youjae Yi

DOI: 10.1007/BF02723327

Cite this article as:
Bagozzi, R.P. & Yi, Y. JAMS (1988) 16: 74. doi:10.1007/BF02723327


Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.

Copyright information

© Academy of Marketing Science 1988

Authors and Affiliations

  • Richard P. Bagozzi
    • 1
  • Youjae Yi
    • 1
  1. 1.University of MichiganAnn ArborUSA

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