On the evaluation of structural equation models

  • Richard P. Bagozzi
  • Youjae Yi
Article

Abstract

Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.

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Copyright information

© Academy of Marketing Science 1988

Authors and Affiliations

  • Richard P. Bagozzi
    • 1
  • Youjae Yi
    • 1
  1. 1.University of MichiganAnn ArborUSA

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