Partner interaction and influence on purchase decision of married, engaged, and “going steady” couples

“A Pilot Study of the Roles of Husbands and Wives in Purchasing Decisions,”Life 1965. Parts 1-X.Google Scholar

Blood, Robert O., Jr. and Wolfe, Donald M. 1960.Husbands and Wives: The Dynamics of Married Living. New York: Free Press. 12–13, 30–33.Google Scholar

Gliser, Carl R. 1948. “Is the Buying influence of Men Underistimated?”Printers’ Ink (September 24) 38ff.Google Scholar

Granbois, Donald H. 1962. “A Study of the Family Decision-Making Process in the Purchase of Major Household Goods,” unpublished doctoral dissertation. Bloomington, Indiana: Indiana University Graduate School of Business. 98.Google Scholar

Heer, David M. 1958. “Dominance and the Working Wife.”Social Forces 36. 341–47.CrossRefGoogle Scholar

Heer, David M. 1965. “The Measurement and Bases of Family Power: An Overview.”Marriage and Family Living. 25. 133–39.CrossRefGoogle Scholar

— 1974aNewsweek. Vol. 83 No. 18 (May 16) 6.Google Scholar

— 1974b.Newsweek. Vol. 83 No. 16 (April 22) 17.Google Scholar

Sansweet, Stephen J. 1974. “Life in a Commune Doesn’t Have to be Spartan and Dreary,”Wall Street Journal. Vol. 183 No. 69 (April 9) 1.Google Scholar

Sharp, Hany and Mott, Paull 1956. “Consumer Decisions in the Metropolitan Family.”Journal of Marketing 21 (October) 149–56.CrossRefGoogle Scholar

— 1973. “The Lesbian as Mother.”Newsweek. Vol. 82, No. 13 (September 24) 75–75.Google Scholar

Sharp, Hany 1976.Wall Street Journal (September 10) 9.Google Scholar

Wolgast, Elizabeth H. 1958. “Do Husbands or Wives Make the Purchasing Decisions?”Journal of Marketing 23 (October) 151–58.CrossRefGoogle Scholar