This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior. Based on theoretical considerations, specific hypotheses regarding multi-stage information processing behavior are posited. An experimental investigation undertaken to test these hypotheses is described.
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Malhotra, N.K. Multi-stage information processing behavior: An experimental investigation. JAMS 10, 54–71 (1982). https://doi.org/10.1007/BF02721899
- Consumer Research
- Cognitive Complexity
- Information Processing Strategy
- Cognitive Differentiation
- Consumer Decision Process