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Multi-stage information processing behavior: An experimental investigation

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This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior. Based on theoretical considerations, specific hypotheses regarding multi-stage information processing behavior are posited. An experimental investigation undertaken to test these hypotheses is described.

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Malhotra, N.K. Multi-stage information processing behavior: An experimental investigation. JAMS 10, 54–71 (1982).

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  • Consumer Research
  • Cognitive Complexity
  • Information Processing Strategy
  • Cognitive Differentiation
  • Consumer Decision Process