SocietyNovember 1991, Volume 29, Issue 1, pp 81–96 | Cite asBooks in reviewAuthorsAuthors and affiliationsLeo BogartDavid L. NortonDaniel MoranJonathan KingMary E. CurtisArticle 25 Downloads This is a preview of subscription content, log in to check access.PreviewUnable to display preview. Download preview PDF.Unable to display preview. Download preview PDF.Copyright information© Springer 1991Authors and AffiliationsLeo Bogart1David L. Norton2Daniel MoranJonathan King3Mary E. Curtis1.New York UniversityUSA2.the University of DelawareUSA3.Oregon State University’s College of BusinessUSA