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Publishing Research Quarterly

, Volume 11, Issue 2, pp 90–102 | Cite as

Measured markets: Limited edition publishing and the Grabhorn Press, 1920–1930

  • Megan Benton
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Abstract

In the postwar prosperity of the 1920s there burgeoned a new interest in fine book-making, which typically featured handcraft production, luxurious materials, “worthy” texts, and—virtually by definition—limited editions. A small but socially prominent community of bibliophiles and wealthy collectors consituted an eager market for these elite books, distinguished by their visible repudiation of mass culture and “commercialism.” This article examines the publishing enterprise of the Grabhorn Press, one of the foremost producers of finely printed books in twentieth-century America. It analyzes the press's editiorial and design strategies, pricing and marketing policies, and general business practices in order to better understand the cultural paradoxes of producing such books both “for love” and for profit.

Keywords

Book Club Publisher Weekly Trade Publishing Late Twenty Fine Printing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer 1995

Authors and Affiliations

  • Megan Benton
    • 1
  1. 1.Dept. of EnglishPacific Lutheran UniversityTacoma

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