Will media influence learning? Reframing the debate

  • Robert B. Kozma


This article addresses the position taken by Clark (1983) that media do not influence learning under any conditions. The article reframes the questions raised by Clark to explore the conditions under which media will influence learning. Specifically, it posits the need to consider the capabilities of media, and the methods that employ them, as they interact with the cognitive and social processes by which knowledge is constructed. This approach is examined within the context of two major media-based projects, one which uses computers and the other, video. The article discusses the implications of this approach for media theory, research and practice.


Posit Educational Technology Social Process Media Theory Medium Influence 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Association for Educational Communications and Technology 1994

Authors and Affiliations

  • Robert B. Kozma
    • 1
  1. 1.the Center for Technology in LearningSRI InternationalMenlo Park

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