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Psychometrika

, Volume 8, Issue 2, pp 105–119 | Cite as

A coefficient of imbalance for content analysis

  • Irving L. Janis
  • Raymond H. Fadner
Article

Abstract

This article presents a Coefficient of Imbalance applicable to any type of communication that may be classified into favorable content, unfavorable content, neutral content, and non-relevant content. The combined influence of the average presentation of relevant content and the average presentation of total content is reduced to two components, the coefficients of favorable imbalance and of unfavorable imbalance. A precise definition of imbalance is developed and measured against ten criteria.

Keywords

Public Policy Content Analysis Statistical Theory Total Content Precise Definition 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Psychometric Society 1943

Authors and Affiliations

  • Irving L. Janis
    • 1
  • Raymond H. Fadner
    • 1
  1. 1.Department of JusticeSpecial War Policies UnitUSA

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