This article presents a Coefficient of Imbalance applicable to any type of communication that may be classified into favorable content, unfavorable content, neutral content, and non-relevant content. The combined influence of the average presentation of relevant content and the average presentation of total content is reduced to two components, the coefficients of favorable imbalance and of unfavorable imbalance. A precise definition of imbalance is developed and measured against ten criteria.
KeywordsPublic Policy Content Analysis Statistical Theory Total Content Precise Definition
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