Sex Roles

, Volume 30, Issue 7–8, pp 567–583 | Cite as

Effects of gender and gender role self-perceptions on affective reactions to rock music videos

  • Gregory T. Toney
  • James B. WeaverIII
Article

Abstract

To evaluate the mediating impact of gender and gender role self-perceptions on affective responses to rock music videos, female and male undergraduates recruited from the predominantly Caucasian population of a southeastern university completed the Bem Sex Role Inventory and then watched and evaluated nine short music video segments. Consistent with previous research, the results highlight the critical importance of gender as a determinant of affective reactions to popular music. Males, in general, showed the strongest positive reactions (i.e., greatest enjoyment, least disturbance) toward hard-rock music videos while females reported the strongest positive reactions toward soft-rock music videos. Furthermore, both genders reported significant misestimations of other-gender peers' reactions. On the other hand, the influence of gender role self-perceptions proved minimal. Some implications of these findings are discussed.

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Copyright information

© Plenum Publishing Corporation 1994

Authors and Affiliations

  • Gregory T. Toney
    • 1
  • James B. WeaverIII
    • 1
  1. 1.Behavioral Research Laboratory, Department of CommunicationAuburn UniversityUSA

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