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Community Mental Health Journal

, Volume 13, Issue 1, pp 58–62 | Cite as

The effect of newspaper publicity on a mental health center's community visibility

  • James K. Morrison
  • Judith A. Libow
Articles

Abstract

A community mental health center conducted a street survey to determine the community visibility of its facility and service. Following newspaper publicity about the center, another sample was taken which indicated the publicity had significantly increased the community's awareness of the center. Six weeks later the community was again surveyed and results indicated that the publicity effect on visibility was generally quite stable. It is concluded that centers with low visibility in the community can drastically increase that visibility through use of the media.

Keywords

Public Health Mental Health Health Center Health Psychology Community Mental Health 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. Goldman, A. Jefferson community Mental Center, 1970. Personal communication to S. H. Heinemann, 1974.Google Scholar
  2. Heinemann, S. H., Perlmutter, F., & Yudin, L. W. The community mental health center and Community awareness.Community Mental Health Journal, 1974,10, 221–227.PubMedGoogle Scholar
  3. Ring, S. I., & Schein, L. Attitudes toward mental illness and the use of caretakers in a black community.American Journal of Orthopsychiatry, 1970,40, 710–716.PubMedGoogle Scholar
  4. Rosen, A. C., & Tallman, F. F. A study of the use of mental health media by the lay public.Mental Hygiene, 1965,49, 36–45.PubMedGoogle Scholar
  5. Tomlinson, F. L. A study of consumers' awareness of resources in their own community for the treatment of emotional problems. Unpublished masters thesis, school of Social Work, University of Pennsylvania, 1971.Google Scholar

Copyright information

© Human Sciences Press 1977

Authors and Affiliations

  • James K. Morrison
    • 1
  • Judith A. Libow
    • 2
  1. 1.Capital District Psychiatric Center in Cohoes New YorkAlbany
  2. 2.State University of New York at AlbanyAlbany

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