Alternative Lifestyles

, Volume 4, Issue 1, pp 75–89 | Cite as

Becoming fascinating

  • Juanne N. Clarke


The conservative Christian women's movements which include Fascinating Womanhood, the Total Women, and the Philosophy of Christian Womanhood are described. These three groups share the beliefs that men and women are interestingly different; that women ought to submit themselves to their husbands; and that women must keep themselves attractive and well-groomed in order to maintain their husbands' interest and affection. This article attempts to portray some of the processes through which women become involved in each of these groups. With the assistance of Kanter's model of commitment mechanisms involved in participation in communes, this article analyzes the techniques used by the Fascinating Womanhood movement to gain the commitment of new members. Many aspects of this movement are similar to meaning-seeking movements discussed by Klapp.


Social Policy Social Issue Christian Woman Total Woman Commitment Mechanism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. AMBERT, A. M. (1976) Sex Structure. Toronto: Longmans.Google Scholar
  2. ANDELIN, H. B. (1963) Fascinating Womanhood. New York: Bantam.Google Scholar
  3. ASCH, S. (1952) “Effects of group pressure upon the modification and distortion of judgments,” pp. 2–11 in G. Swanson et al. (eds.) Readings in Social Psychology. New York: Holt Rinehart & Winston.Google Scholar
  4. CATTON, W., Jr. (1968) “What kind of people does a religious cult attract,” in M. Truzzi (ed.) Sociology and Everyday Life. Englewood Cliffs, NJ: Prentice-Hall.Google Scholar
  5. DROBOT, E. (1976) “The wife as Barbie doll.” Homemaker's Magazine (May): 1–8.Google Scholar
  6. FESTINGER, L. (1956) When Prophesy Fails. Minneapolis: Univ. of Minnesota Press.Google Scholar
  7. FREEMAN, J. (1973) “The origins of the women's movement,” in J. Huber (ed.) Changing Women in a Changing Society. Chicago: Univ. of Chicago Press.Google Scholar
  8. GUGGI, R. (1976) “You are a woman—warping reality to fit the happily-ever-after dream.” Weekend Magazine (May): 1–5.Google Scholar
  9. KANTER, R. M. (1972) Commitment and Community: Communes and Utopias in Sociological Perspective. Cambridge, MA: Harvard Univ. Press.Google Scholar
  10. KARSH, B., J. SEIDIN, and D. M. LILINTHAU (1953) “The union organizer and his tactics: a case study.” Amer. J. of Sociology 59: 113–122.Google Scholar
  11. KLAPP, O. E. (1972) Currents of Unrest: An Introduction to Collective Behavior. New York: Holt, Rinehart & Winston.Google Scholar
  12. LIFTON, R. J. (1961) Thought Reform and the Psychology of Totalism. New York: Norton.Google Scholar
  13. LOFLAND, J. and R. STARK (1965) “Becoming a world saver.” Amer. Soc. Rev. 30: 862–875.Google Scholar
  14. MORGAN, M. (1975) The Total Woman. New York: Simon & Schuster.Google Scholar
  15. Philosophy of Christian Womanhood: A Bible Study for Women (1970) Denver: Tri-R Associates.Google Scholar
  16. RICHMOND-ABBOT, M. and N. BISHOP (1977) “The new old-fashioned woman-hood.” Human Behavior (April): 64–69.Google Scholar
  17. SHERIF, M. (1958) “Group influence upon the formation of norms and attitudes,” pp. 219–232 in E. E. Maccoby et al. (eds.) Readings in Social Psychology. New York: Holt, Rinehart & Winston.Google Scholar

Copyright information

© Sage Publications, Inc 1981

Authors and Affiliations

  • Juanne N. Clarke
    • 1
  1. 1.Wilfrid Laurier UniversityCanada

Personalised recommendations