Journal of Cultural Economics

, Volume 18, Issue 3, pp 217–235 | Cite as

An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry

  • Jay Prag
  • James Casavant


This paper presents an empirical study of the determinants of a motion picture's financial success. Among the many factors which are included in this study, we find that quality and marketing expenditures are important determinants. Film ratings, production cost, and the presence of star performers are only important determinants when marketing is not included. We find that marketing expenditures are positively related to production costs, winning Academy Awards and the presence of major stars.

Key words

Motion picture financial success marketing expenditures 


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Copyright information

© Kluwer Academic Publishers 1994

Authors and Affiliations

  • Jay Prag
    • 1
  • James Casavant
    • 1
  1. 1.Department of Economics, Bauer CenterClaremont McKenna CollegeClaremontU.S.A.

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