Journal of Business Ethics

, Volume 11, Issue 11, pp 831–841 | Cite as

Toward an understanding of cross-cultural ethics: A tentative model

  • William A. Wines
  • Nancy K. Napier


In an increasingly global environment, managers face a dilemma when selecting and applying moral values to decisions in cross-cultural settings. While moral values may be similar across cultures (either in different countries or among people within a single country), their application (or ethics) to specific situations may vary. Ethics is the systematic application of moral principles to concrete problems.

This paper addresses the cross-cultural ethical dilemma, proposes a tentative model for conceptualizing cross-cultural ethics, and suggests some ways in which the model may be tested and operationalized.


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Copyright information

© Kluwer Academic Publishers 1992

Authors and Affiliations

  • William A. Wines
    • 1
  • Nancy K. Napier
    • 1
  1. 1.College of Business, Department of ManagementBoise State UniversityBoiseUSA

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