Journal of Business Ethics

, Volume 11, Issue 8, pp 599–608 | Cite as

Social inclusion as a marketing ethics correlate

  • Ishmael P. Akaah


The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underlie marketing professionals' ethical behavior. Furthermore, the influence pattern for each variable is consistent witha priori hypothesis.


Economic Growth Marketing Ethical Behavior Social Inclusion Organizational Identity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 1992

Authors and Affiliations

  • Ishmael P. Akaah
    • 1
  1. 1.Department of MarketingWayne State UniversityDetroit

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