This paper defends the view that standards, which are typically social in nature, play a role in determining whether a subject has knowledge. While the argument focuses on standards that pertain to reasoning, I also consider whether there are similar standards for memory and perception.
Ultimately, I argue that the standards are context sensitive and, as such, we must view attributions of knowledge as indexical. I exploit similarities between this view and a version of the relevant alternatives reply to skepticism in order to defend this reply against the objection that it is ad hoc.
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