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Journal of Business Ethics

, Volume 15, Issue 11, pp 1131–1140 | Cite as

The perceived role of ethics and social responsibility: A scale development

  • Anusorn Singhapakdi
  • Scott J. Vitell
  • Kumar C. Rallapalli
  • Kenneth L. Kraft
Article

Abstract

Marketers must first perceive ethics and social responsibility to be important before their behaviors are likely to become more ethical and reflect greater social responsibility. However, little research has been conducted concerning marketers' perceptions regarding the importance of ethics and social responsibility as components of business decisions. The purpose of this study is to develop a reliable and valid scale for measuring marketers' perceptions regarding the importance of ethics and social responsibility. The authors develop an instrument for the measurement of the perceived role of ethics and social responsibility (PRESOR). Evidence that the scale is valid is presented through the assessment of scale reliability, as well as content and predictive validity. Finally, future research needs and the value of this construct to marketing are discussed.

Keywords

Economic Growth Marketing Social Responsibility Predictive Validity Scale Development 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Kluwer Academic Publishers 1996

Authors and Affiliations

  • Anusorn Singhapakdi
    • 1
  • Scott J. Vitell
    • 1
  • Kumar C. Rallapalli
    • 1
  • Kenneth L. Kraft
    • 1
  1. 1.Department of Marketing, School of Public & Business AdministrationUniversity of MississippiUniversityUSA

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